The Southwest Florida Regional Technology Partnership (SWFRTP) will present a free, two-part TechTalk, “Effective Digital Marketing” that will cover best practices and the latest trends in search engine optimization and search engine marketing. The seminars will be conducted by Ed Moore, owner of Red Sneakers Mobile Marketing and Communications and Albert Arguelles and Randy Mitchelson, APR from iPartnerMedia, a certified Google Partner. Part one of the two-part series will be on Thursday, March 14, 5:30 – 7:30 p.m. and part two will be on Thursday, March 21, 5:30 – 7:30 p.m., both at Two39 Work located at 24301 Walden Center Dr., 3rd floor, Bonita Springs. Light food and beverages will be provided. More details about each session and online registration is at www.swfrtp.org.
Attendees at part one will learn top changes to search engine optimization tactics for 2019 and free tools that Google and other services make available to help research and monitor useful business data; get tips on subscription services that are available to gain insights on powerful data to use for making fact based business decisions; and learn best practices for shopping for and evaluating the benefit of professional SEO services. Attendees at part two will witness real examples of companies generating positive return on investment from advertising with Google and learn best practices for shopping and evaluating professional digital marketing services.